In the world of fashion, inspiration often blooms from the most unexpected places. For Pakistani designer Annus Abrar, the latest muse for his debut lawn collection, aptly titled Neroli, comes in the form of the delicate and resilient flower known for its purity and spirit. And like its name, the collection comes as a peaceful entrant in a market full of names waiting to compete.
Annus Abrar’s design philosophy, which has always been deeply rooted in nature, particularly in the vibrant and intricate world of flowers, promotes the happier and brighter side of life through flora in brand imagery, shoots and even peeking into designer’s personal life preference.
With Neroli, Annus seamlessly translates this admiration for nature into a captivating array of designs that celebrate the beauty and vitality of flora. As Annus himself puts it,
“Neroli in the floral form is pure spirit, representing the purity in all things. It brings light to the day, even when mistrust has overtaken reason, or during not-so-bright periods. This is what is need of the hour.”
Drawing inspiration from the timeless charm of traditional lawn, Annus has infused the Neroli collection with a modern sensibility, combining various textures and techniques to create dynamic and eye-catching looks.
“Nothing grows in comfort and having Neroli and the florals as the inspiration of our debut lawn collection represents a cycle of creation,” Annus reflects, emphasizing the transformative power of embracing new ideas and challenges.
From delicate Schiffli and intricate laser techniques to elegant embroidery, each piece in the Neroli collection is meticulously crafted to reflect the diverse and enchanting patterns found in nature.
“We have treated each chiffon dupatta as a canvas, showcasing nature’s elegance and diversity in patterns,” says the designer, highlihting the attention to detail and craftsmanship that defines his work.
Whether it’s the graceful petals of flowers or the intricate symmetry of ferns and leaves, every element in the collection is designed to evoke a sense of wonder and enchantment. With its vibrant colors, intricate patterns, and effortless elegance, Neroli offers a refreshing take on traditional lawn that is both timeless and contemporary.
For Annus Abrar’s debut lawn collection, Neroli, is a testament to the enduring allure of nature and the transformative power of creativity. With its vibrant colors, intricate patterns, and modern sensibility, it invites us to embrace the beauty of the natural world in our wardrobe and beyond.
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