As the highly anticipated PSL X kicks off, excitement is reaching a fever pitch across the nation. Adding to the fervor is a powerful new collaboration between CLEAR MEN and Peshawar Zalmi, aimed at spotlighting the importance of scalp health as a cornerstone of confidence and peak performance.
This partnership seeks to address a common yet often overlooked issue faced by male athletes—scalp discomfort and dandruff caused by sweat and heat. Recognizing that men’s scalps are five times more prone to dandruff than women’s due to a weaker scalp barrier, CLEAR MEN has introduced a scientifically formulated solution tailored to male needs. Featuring Triple Anti-Dandruff Technology, the new formula not only fights dandruff but also strengthens the scalp’s natural barrier, empowering men to perform their best both on and off the field.
Peshawar Zalmi, known for its unwavering consistency, passionate fan base, and star-studded lineup, perfectly complements CLEAR MEN’s mission of instilling “Dandruff-Free Confidence” in men. The campaign celebrates shared values of resilience, discipline, and high performance—qualities embodied by both the brand and the team.
This fan-first initiative is more than just a marketing collaboration; it’s a movement. From immersive VR Cricket Zones to interactive scalp education games, the campaign offers fans engaging ways to learn about scalp health while enjoying their favorite sport. Lucky fans will also have the chance to win match tickets, meet their favorite Zalmi players, and collect exclusive merchandise.
Beyond the stadium, the partnership aims to inspire young men across Pakistan to prioritize personal grooming and health. CLEAR MEN and Peshawar Zalmi envision a future where better scalp care becomes a vital step in a man’s self-care routine, enhancing confidence and enabling greater personal and professional success.
With this impactful alliance, CLEAR MEN continues to lead the charge in redefining men’s grooming, using sports as a platform to shift the conversation and encourage lasting, positive change.