Annus Abrar has taken us through another fantastical chapter which evokes all the elements of classic and modern bridal beauty. From their burst of vibrant colors and joyful dancing featured in Ghar ki Shadi, Annus Abrar’s elegantly segue-ways into the poignant and culturally unique beauty of heritage bridals.
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Raania by Annus Abrar features poetic glimpses of Nimra Jacob, Javeriya Hanif and Erica Robin gliding through open pathways of an architecturally rich setting in bridals ranging from deep crimson to light tea pink. From rose petals being thrown in celebration to gazes of wonderment, each piece perfectly defines a classic bridal piece.
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From the zardozi detailing that festoons each bridal all the way down to the fusion of colors that bring a tinge of modern fashion, Raania stays true to the original spirit of heritage bridals. The poignancy attached to the overall look and feel is tethered to the tale that Raania endeavours to tell.
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A tale of enchanting artistry that sits on a bridal canvas. A bride flawlessly carrying a union of both heirlooms and classic craftsmanship. Raania’s essence remains embedded in the wistful memories that will continue to span from generation to generation, remaining true to the one simple truth — a crimson bridal with a glimmer of crystals, dabka and zardozi will always summon a string of memories that will never fade.
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From their whimsical teasers and fashion films, it is truly safe to say that Raania’s tale of heritable craftsmanship is a true testament to the creatively driven vision that Annus Abrar meticulously executes with each new collection.
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