Over the past few years, United Arab Emirates has become the fashion capital of the world. Designers, brands, and businesses involved in fashion and lifestyle therefore converge in the UAE to advertise and exhibit their works. There are now about 3 million South Asians in the UAE, mostly from Bangladesh, Pakistan, and India. The fashion and lifestyle preferences of these three nations are largely similar, which raises the demand for relatable and wearable clothing in the Emirates. This sizeable population has made it possible for individuals working in the fashion industry to have a wide operating window. As a result, South Asian designers are eager to create their masterpieces and market them to a market that is ready to embrace and purchase products from designers who cater to their preferences.
Pritti Nanda’s Sopritti:
Pritti Nanda, the innovator and brains behind Sopritti, began her career in the social and event industry in the 1980s and 90s with corporate events and family shows. She then organized fashion events with well-known Indian designers and choreographers, frequently flying down A-list celebrities to walk the runway.
Despite having such a thriving and fashion-forward South Asian community, Dubai never had a single venue or event where interested buyers could shop in line with the newest trends. Thus, ‘Sopritti,’ a well-organized exhibition with multiple fashion designers and labels was born. The Sopritti exhibitions are well-liked by both exhibitors and attendees since they have given fashion enthusiasts and designers a platform where they can have an unique shopping experience all under one roof. The South Asian population of Emirates recognizes Sopritti as a name under which the most renowned Pakistani and Indian fashion, jewelry, and accessory designers display their exquisite works. Every Sopritti exhibition has been well received and has drawn a large number of visitors to the full exhibition space in the United Arab Emirates.
Wedding Festive ‘22
Sopritti is a pioneer in hosting a large number of renowned designers over the years, including Tarun Tahiliani, Rizwan Beyg, Rina Dhaka, Varun Bahl, Shyamal & Bhumika, Ayesha Farook Hashwani, Ayesha Somaya, and many others. As the wedding season draws near, Sopritti is back with the highly anticipated “Wedding Festive ’22.” On October 8, 2022, you can visit Jumeirah Emirates Towers in Dubai to meet and shop with the top fashion and lifestyle designers from Pakistan and India. Exquisite products from a variety of well-known and up-and-coming designers and distributors will be on display at the spectacular one-day event. At the Wedding Festive ’22, well-known designers will exhibit their couture and à la mode collections to fashion aficionados in the UAE.
Top Designers At The Wedding Festive ‘22
The grandest exhibition in the UAE, Sopritti will bring back the festive magic for exhibitors and visitors on October 8 at Godolphin Ballroom in Jumeirah Towers, Dubai. Some of the most coveted labels and designers from Pakistan and India are featured on the list of designers:
Ayesha Farook Hashwani (AFH)
One of the biggest names in Pakistani fashion, Ayesha Farook Hashwani, will present her most recent collection at the Wedding Festive ’22. AFH will be personally assisting fashion enthusiasts at the venue, offering a tailored shopping experience, while showcasing her best and most beautiful designs.
Misha Lakhani
The Wedding Festive ’22 will feature designs from Misha Lakhani, another well-known brand in Pakistani fashion, whose collection features an eclectic combination of traditional and contemporary styles.
Sarab Khanijou
At Sopritti Wedding Festive ’22, you can get your hands at the most flawless and traditional men’s wear for the wedding season. Famous Indian Celebrity designer Sarab Khanijou will also be making a statement with his stylish designs and traditional ensembles.
At the show, Ayesha Ellahi, Karishma Talreja, IQA, Rania Pagarani, and many others will also be showcasing their elegant, casual, formal, and semi-formal festive wear and accessories.
Be sure to attend the largest wedding exhibition in Dubai on October 8, 2022, at Jumeirah Towers as SoPritti’s Wedding Festive is going to be extravagant with the most prestigious names in the Indian and Pakistani fashion industries providing you with a one-of-a-kind personalized shopping experience.