There are moments in fashion across the globe when it becomes undeniably clear that clothing can transcend fabric. These are the instances when sound isn’t just heard, it’s worn, and when a collection doesn’t simply launch, it detonates. In Pakistan, only a select few understand the sheer potency of such spectacle. But if there’s one who fully embodies it, time and again, it is undoubtedly Fahad Hussayn.
This time, he returns with Lawn Banger — his unflinching take on fashion-meets-music, where he goes beyond just unveiling a summer collection, and instead orchestrate a cultural combustion.
Released in the form of a feverish, genre-defying music video, Lawn Banger is where art, rhythm, and textile collide with unapologetic intensity. From the coalescing of traditional and western, to the friction between couture and street, Fahad delivers yet another moment for those who truly understand fashion to revel in.
So, what makes this lawn-meets-art spectacle tick? Diva decodes…
The Sound of Rebellion
The soul of Lawn Banger lies in its music — a composition that doesn’t bow to tradition or conform to global pop formulas. Produced by Farasat Anees, the track is an electric storm of contradiction. Punjabi tappay, which are often tossed aside as mere folk humour are here reframed as a hypnotic chant, layered over throbbing electronic beats. The juxtaposition is intense, even disorienting. And that’s the point.
This is music designed to confront. To force you to feel. To reclaim the indigenous sonic landscape and marry it with the fever-dream aesthetics of underground club scenes. There’s a sensuality that hovers throughout, but it’s not performative. It’s guttural, instinctual. It throbs in the bassline, it pulses in the vocals, and it spills into every thread of fabric that dances across the screen. The result? A sound that doesn’t decorate the visuals but is the campaign’s heartbeat.
A Choreography of Contrasts
Movement is not an afterthought in Fahad Hussayn’s world. It is language. In Lawn Banger, choreography becomes the voice that the clothes wear, speaking in waves, jolts, and whispers. At the centre is Mamya Shajaffar — an artist in her own right, whose physicality teeters between classical control and feral abandon. Supported by the fluidity of Sway Dance Project and The Colony, every movement on screen is a joy to watch.
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Truly, this isn’t your regular saunter-down-the-runway moment. This is true embodied storytelling. And then, there’s the lawn itself — fluttering, coiling, sweeping across stone and sand. It is wrapped and re-wrapped like a second skin, constantly in flux. No longer passive, Fahad’s beautifully designed fabric becomes a participant in the performance.
A Miniature World Magnified
If you are familiar with Fahad Hussayn’s work, you would know that he doesn’t just reference miniature art, he dissects it, stretches it, and sets it ablaze across fabric. In Lawn Banger, each print feels has that feeling of being a deconstructed painting. You can see echoes of Persian florals, ornamental borders, Mughal geometry, but they’re never intact. These motifs are exploded, zoomed-in, rearranged, just like fragments of cultural memory caught in a kaleidoscope.
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The prints throb with energy too. Blood reds clash against turmeric yellows, bruised purples melt into deep forest greens, and every border screams for your attention. There is no polite minimalism here, only maximalist storytelling through thread. What’s most riveting is that none of it feels costume-y. It truly won’t be wrong to say that the collection goes beyond wearing its history like a gimmick.
Cinematic Rawness
There’s a reason that Fahad’s campaigns do not feel like an ad. They aren’t one. Lawn Banger too, isn’t selling a suit, it reveals much more .fahad Hussayns creative direction and vision is larger than life , Cinematographer Ali Khan captures every flicker of firelight and every slash of shadow like he’s shooting a noir fashion opera. There are bodies in motion, wrapped in cloth that feels like it’s on the verge of ignition. The world is desolate, dusky, smouldering and yet so charged with life you can almost taste it.
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The art direction is executed by Mahina Reki and Khizer Durrani, pushing the palette far from pastel clichés inspired by the prints themselves. Here, the colours are blood-warm and oil- slick. Zara Gul’s beauty direction strips away softness — think smoked lids, slicked hair, cheekbones sharp enough to slice.
Together, the team builds a universe that doesn’t whisper summer. It hisses, howls, and leaves behind the ashes of every run of the mill lawn campaign that came before.
Global Soul, Desi Heart
Let us be the first ones to say that Lawn Banger is as much a global art film as it is a South Asian lawn campaign. It has the urgency of subcontinental elements and purely the visual grammar of international fashion editorial. And yet, at every turn, it remains deeply rooted in Desi culture, and unapologetically so. This duality, this refusal to water anything down, is what makes the campaign brilliant.
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This is not the lawn of brunches and afternoon selfies. This is lawn for the woman who moves across borders, through languages, between worlds. For the girl who can listen to Rekha Bhardwaj and Rosalía in the same playlist, and for the woman who wears her rage like eyeliner. One thing is surely clear – Lawn Banger isn’t about lawn being a trend or season!
What do you love about the collection? Tell us in the comment section below.