It would not be unfair to say that Shameel is the high priestess of Pakistani fashion. A Shamaeel outfit is an investment, almost like a piece of art that may be handed…
Fashion
Life is full of special occasions: Birth, graduation, engagement, marriage, anniversaries and so on. These events will never happen again, so it is natural that we want the best possible pictures, which…
With the shift in ways people shop moving more towards E-Commerce, brands are hard-pressed to make the brick and mortar store experience more than just walking in a concrete building, picking up…
Lawn season is finally here and to kick things off with a bang, Qalamkar is all set to unveil its Dilara S/S collection that will take you on a journey. The collection…
Pakistan and Turkey have maintained a strong brotherly bond for over decades. Ever since the Turkish drama ‘Dirilis: Ertugrul’ swooped into Pakistan and begun airing on the National TV; the entire nation…
In a society where body scrutiny is so prevalent, Khaadi is breaking all stereotypes with a pret campaign that features beautiful women of all sizes, shapes and colour! View this post on…
Ethnic has won hearts with its distinct styling and beautiful pret lines very fast after its inception in 2013. As a brand closely connected to cultural roots they ensure that women get…
Winters come with their own set of pros and cons. While cozy warm nights and coffee mornings are absolutely remarkable, waking up to hair on your pillow, and managing them with all…
Last week we all saw Bakhtawar Bhutto Zardari tie the knot with Mahmood Choudhry and the nation could not be happier for the couple. And like everyone else at any wedding, we…
Stylo has the right traits that never fail to catch the attention of its target group. Its customers wait for its creative, hortatory, and purposeful advertising campaigns as much as they wait…