CELEBRATING 5 MOMENTS OF SHAAN-E-PAKISTAN’S FASHION SUMMIT!

If you’re a fashion lover, Shaan-e-Pakistan Phygital Fashion Summit 2021 was the place to be! The event saw A Listers, celebrities, fashion gurus, music and so much more. Here’s listing down our…

The doors to ETHNIC’s Flagship store are now open!

With the shift in ways people shop moving more towards E-Commerce, brands are hard-pressed to make the brick and mortar store experience more than just walking in a concrete building, picking up…

ARY People’s Choice Awards: Here’s Everyone Who Won Big!

ARY Digital proudly conducted its first “ARY People’s Choice Awards”. Commemorating the achievement of individuals from entertainment, fashion & lifestyle. An opportunity to celebrate noteworthy projects and artisans who have excelled in…

ETHNIC KIDS CAMPAIGN IS A CHILDHOOD DREAM COME TRUE

Ethnic has won hearts with its distinct styling and beautiful pret lines very fast after its inception in 2013. As a brand closely connected to cultural roots they ensure that women get…

Pantene Just Solved The Biggest Winter Con!

Winters come with their own set of pros and cons. While cozy warm nights and coffee mornings are absolutely remarkable, waking up to hair on your pillow, and managing them with all…